Investing in Adelaide as home for new innovation centre

The Centre is projected to be home to more than 420 highly-skilled technology roles over the next three years, bringing critical innovation capability in-house.

The new purpose-built technology and innovation centre, which is being supported by the South Australian Government, will be based in Adelaide's CBD and open in March 2026.

It will become the home of the Qantas' technology product development teams, where product managers, digital experience designers, software engineers, and data and AI specialists will come together to transform how customers interact with Qantas across the entire journey.

We're also partnering with Adelaide University to build graduate recruitment pathways directly into the Centre, creating opportunities for South Australian students to help shape the future of travel.

The Centre will enable the airline to bring more critical innovation and technology skills in-house, supporting major initiatives, from the growth of its domestic and international network to new customer experiences and AI tools that help frontline teams serve customers better.

For customers, the Centre will help deliver better digital experiences at every stage of the journey. From enhanced app functionality, seamless check-in to smarter baggage tracking. It will also develop AI-powered tools that help when travel doesn't go to plan.

The new Qantas Product Innovation Centre is the latest in a series of investments in South Australia, including the recently opened lounge precinct at Adelaide Airport and the return of international flights from Adelaide to Auckland which launched earlier this month.